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Product Manager
Negotiable
eMobility
Paris, Île-de-France
Permanent
Hybrid
Product Manager
Paris, France


Mon client, un constructeur de véhicules électriques anglais en pleine expansion et proposant une offre clé en main pour l'électrification des flottes de véhicules utilitaires, recherche actuellement un product manager.


Missions :

- Propriétaire de la plateforme de marketing produit
Définir la stratégie de lancement et de mise sur le marché de l'offre.
Positionnement de l'offre produit combinant véhicule/logiciel/solutions de recharge
Cadence de lancement par rapport à la disponibilité de l'offre

Compétitivité au moment du lancement grâce à l'analyse comparative pour s'assurer que l'avantage est là.
Propriétaire du produit/de la tarification au lancement par pays pour maximiser le volume et le profit.
Définir la clientèle cible et la stratégie des canaux (ex : flotte d'entreprise, Leasers, flotte moyenne, LMD, camping-cars)
Définir les besoins et le contenu de la formation sur les produits avec l'équipe AS/Réseau
Travailler avec l'équipe de communication pour définir les bons canaux.


- Diriger les comités de lancement afin d'assurer un déploiement harmonieux de la stratégie dans l'ensemble de l'organisation.


- Propriétaire de l'assortiment de produits dans le flux de voitures par le biais de stratégies de prix/mix -> atteindre les objectifs de marge.
Travailler avec l'équipe de distribution et toutes les parties prenantes clés pour s'assurer que le flux de voitures est approprié pour maximiser la marge.
S'assurer que les prix proposés aux distributeurs sont adéquats grâce à l'analyse comparative de la concurrence.
Définir le contenu des produits avec l'ingénierie et la planification des produits afin d'optimiser les coûts par rapport aux prix.


- Soutenir les distributeurs en matière de connaissance des produits et de tarification


Votre Profil :


- 6 à 8 ans dans une fonction de marketing produit au niveau chef de produit (pas assistant), de préférence dans le domaine des véhicules utilitaires légers.
- Compréhension approfondie des défis de l'industrie de la mobilité et de l'impact des services connectés et de l'électrification future.
- Maîtrise de l'anglais
- Leader naturel prenant les devants lorsque des problèmes apparaissent avec un état d'esprit pragmatique
- Preneur de risques


Piper Maddox is acting as an Employment Agency in relation to this vacancy.
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